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How to Make Learning as Addictive as Social Media | Duolingo's Luis Von Ahn | TED
What if learning felt as addictive as TikTok? In this reveal, Duolingo co-founder Luis von Ahn shares exactly how education became fun—and habit-forming—by using the same psychological hooks found in social media.
We break down how Duolingo:
Transforms tedious repetition into rewarding habits through gamified features like streaks, XP, and leaderboards
Reddit
+15
ChatGPT学习宝典
+15
Reddit
+15
arXiv
Uses targeted notifications and behavioral psychology to keep users coming back daily
ChatGPT学习宝典
Leverages a freemium model to provide access globally—even while reinforcing user dependency across cultures
Readwise
+2
Toolify
+2
Continually A/B tests strategies to optimize retention—even at the cost of user efficiency and satisfaction
YouTube
+4
arXiv
+4
axios.com
+4
Whether you’re an educator, product designer, or truth seeker, this talk reveals how platforms train your brain to crave learning… or scrolling.
🔔 Subscribe for future mind-hacks, breaking systems, and hidden truths.
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