Is Disney Getting A Conscience? No Wayyy!!!!

Disney has officially pulled the plug on its ambitious AI experiments for Moana and Tron: Ares, despite nearly two years of development and negotiation. For Moana, the studio partnered with AI firm Metaphysic to use deepfake technology that would digitally superimpose Dwayne “The Rock” Johnson’s face onto a body double. The idea was to allow Johnson—who had given his approval—to “appear” in scenes even when unavailable. Meanwhile, Tron: Ares was set to feature a groundbreaking AI-generated character capable of improvising lines on the fly, acting as Jeff Bridges’ digital sidekick. Both projects hinted at a bold future where AI could play a creative and logistical role in filmmaking.

However, Disney’s decision to cancel both ventures speaks volumes about the current crossroads between technology and ethics in Hollywood. One major concern was the legal ambiguity surrounding ownership of AI-generated performances and likenesses. As there’s no definitive legal precedent, studios risk future litigation over who controls or profits from these digital creations—be it actors, studios, or tech partners. The issue becomes even murkier when you factor in union contracts and residuals, which don’t currently account for AI performances in their existing frameworks.

Compounding the legal dilemma was the looming threat of public and industry backlash. With SAG-AFTRA gearing up for new contract negotiations next year, Disney likely feared that any aggressive move into AI territory would spark outrage among actors, many of whom are already wary of being digitally replicated or replaced. While AI continues to evolve rapidly, Disney’s cautious retreat may signal a broader industry slowdown—at least until the legal, ethical, and emotional stakes are more clearly defined. For now, it seems even the Mouse House knows when to pump the brakes.