Trump: The Game Commercial 1989

Trump: The Game is a board game inspired by Donald Trump's career and his 1987 book The Art of the Deal.
It was initially released by the Milton Bradley Company in 1989, with an unveiling event held at Trump Tower on February 7, 1989.
The game, designed by Jeffrey Breslow, was patterned after Monopoly and aimed to emphasize business instincts and strategic decision-making rather than pure chance.
Trump received 60% of the profits from the game, while Breslow received 40%.

The objective of the game is for 3 to 4 players to amass the most money by buying and selling properties.
The 1989 version features a board with eight properties and six different spaces, where players first bid on properties without knowing their values and then enter a negotiation phase using "Trump cards" to make deals.
The player with the most money at the end wins.

Despite high expectations to sell two million copies, the 1989 release sold only about 800,000 units.
Milton Bradley executives attributed the poor sales to the game's complexity, its intimidating financial theme, and public perception that Trump might personally profit, despite his claim that his share of the proceeds would be donated to charities supporting cerebral palsy, AIDS research, and the homeless.
A television commercial was later updated to clarify the charitable donation, but sales did not improve.

In 2004, Parker Brothers (a subsidiary of Hasbro) re-released the game following the success of Trump's reality TV show The Apprentice.
This updated version included simplified rules, business tip cards, and incorporated Trump’s catchphrase "You're fired!".
The tagline for the re-release was "It Takes Brains to Make Millions. It Takes Trump to Make Billions".
Despite promotional efforts, including a launch event at Trump Tower on August 18, 2004, the re-release also failed to achieve strong sales.

By 2016, the game was considered a collector's item.
As of 2025, vintage versions are available through online marketplaces, with prices varying significantly based on condition and completeness.
In 2004, a brand new sealed copy was listed for $135.99, while a 1989 sealed version was priced at $339.99 in 2023.
A 2024 listing offered the Parker Brothers version for $99.99.