Well there's been a development in the P320 Airforce incident, it looks like a second Airman has been arrested on several charges. But can SIG breath easy at this point? We also discuss Bob Vogel's arrest and charges, Rare Breed's "interesting" actions at the recent GOALS industry event, and we get into structuring and optimizing your FFL website. All this and more on the latest episode of the Cap & Ball Saloon!

In this weeks episode of the Cap & Ball Saloon we talk about - Some actual innovation in the firearms space - T-Rex Arms breaks their silence - The Big Beautiful Bill is being ruined by anti-gun BS - The ATF does something right for a change - Talking about Firearms Marketing and YouTube Let us know your thoughts about any of today's topics in the comment section below! Do you want to grow your FFL online? Get our free FFL Local SEO Guide and start driving more customers to your door. https://www.capandballseo.com/ffl-seo-guide

Want premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ In this episode of the Cap & Ball Saloon we go over - Lucas Botkin's departure from T-Rex Arms, the very company he founded. - Rare Breed Trigger's Interview with James Reeves and how it shook out. - The SIG Armorer's Official statement on the P320 and why I blame SIG more than I do him. - How AI is affecting the firearms industry by compromising customer trust and my idea for fixing this issue. - New York has another crazy bill that tramples on the Second Amendment AND! The First Amendment at the same time. - Why the DOJ needs to reconsider the idea of merging the ATF and the DEA. - And finally SureFire is getting sued by B & T and what happened to start this court room dust up? Full Episode Notes Here - https://www.capandballseo.com/journal/gun-news/the-cap-and-ball-saloon-ep-9/ Don't forget to like, share, comment, and subscribe for more from Cap & Ball Digital Strategies. Let us know your thoughts on any of these topics below, we'd love to hear from you! #trexarms #rarebeedtriggers #sigsauerp320 #ai #newyork #atf #surefire

Want premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to The Cap and Ball Saloon, a podcast where your host Anders E. T. Herzberg explores the evolving world of the Second Amendment in the digital age. Show Notes here - https://www.capandballseo.com/journal/gun-news/cap-and-ball-saloon-ep-8/ 🎯 In this episode, we dive into: The latest developments surrounding the SIG P320 and LFD Research The court ruling on the Rare Breed FRT trigger ATF news and updates on firearm regulation The current status of the Hearing Protection Act, and did Silencer Central really try to block the HPA? And much more from the world of firearms, policy, and advocacy 🔔 Whether you're a gun rights advocate, 2A enthusiast, or just curious about the modern landscape of firearms law, this episode has something for you. 📌 Don’t forget to like, comment, and subscribe for more episodes! #secondamendment #GunRights #SIGP320 #RareBreedTrigger #ATF #HearingProtectionAct #2A #GunNews #Podcast #CapAndBallSaloon This came out a bit odd in spots for audio and video, apologies in advance about that.

Grab a seat at The Saloon with Anders E.T. Herzberg as we dive deep into the hottest Second Amendment news! In this episode, we cover: • 🔫 Glock Going & Gone: What models are getting axed, which calibers survive, and a Gen 6 announcement is still MIA while Glock releases a new list of pistols that are getting dropped from production on their website. • 🎯 Ruger’s Ringers: How the RXM, 10/22 Carbon Fiber, American Rifle Gen 2 & Precision Rifle are driving 31% of Ruger’s Q1 revenue—and what it means for US‑made firearms. • 📉 Is There a Trump Slump?: Analyzing background‑check data, tariff impacts, and why “Trump Slump” fears may be overblown. • 💻 Digital Age Dilemma: Why many FFLs lag in online marketing, plus our offer to roast your website live. • ⚖️ Policy Pulse: New Democrat “assault weapons” bill & YouTube’s firearms policy fallout—what Buffalo Bore’s de‑listing teaches us about platform risk and some suggestions for avoiding the same fate. • 📈 Survival Strategy: From email lists & Rumble backups—how the industry must evolve online. ► Timestamps 00:54 - Glock releases a new list of canceled guns 03:43 - Discussing your comments! 07:53 - FFL's need to modernize their marketing and we want to help 12:00 - Ruger seems to be doing quite well for themselves with a new partnership 15:13 - Do we have a 2A industry Trump slump & what the Democrats have done to the 2A. 17:17 - Poking fun at SIG's branding for a bit. 18:19 - Buffalo Bore's YouTube got nuked - what might have happened 22:14 - Some tips to avoid having these issues & having a backup plan 👍 Like if you learned something new, Comment your thoughts on Glock’s lineup, Trump’s impact on 2A, or request a free site roast, and Subscribe for more Second Amendment insights in the digital age! 🔗 Useful Links Sign up for our newsletter and get your free FFL marketing guide - https://www.capandballseo.com/digital-marketing-misfires/ Companion Article with all links and resources https://www.capandballseo.com/journal/gun-news/glock-cancels-more-pistols-saloon-ep-6/ Lima Six - LIMA SIX (@L6_Underground) / X SCOPE Report - NASGW Releases Q1 2025 SCOPE Report | Dealer Wire Google Firearms Policy - Firearms policy - YouTube Help 🐦 Stay Connected Twitter: @capandballseo Next on Dead Caliber’s Archive: The history of the 10 mm—where it’s been and where it’s headed. Don’t miss it!

Want premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to Episode 7 of the Cap and Ball Saloon, your go-to podcast for modern Second Amendment discussions. Full episode notes here https://www.capandballseo.com/journal/gun-news/hidden-glock-patents-and-the-xm7-bites-sig/ 🎙️ In this episode: 🔍 Newly uncovered Glock patents for their AR-15 pattern rifle. ⚙️ SIG's XM7 woes and more P320 issues 🏛️ Legislative frustrations: What’s holding up the Hearing Protection Act and SHORT Act in Congress. 💥 Rapid-fire news on 2A from Bitcoin Revolvers, to inside a Self Defense Case. 👉 Don’t forget to like, comment, and subscribe to stay informed and empowered.

🎯 Firearms Marketing in 2025: Social Media, SIG P320 Fallout & CRS Firearms Update | The Cap & Ball Saloon Episode 5 🎯 In this week’s episode of The Cap & Ball Saloon, Anders E.T. Herzberg breaks down: Why Facebook, Instagram & TikTok are dying for 2A businesses How to hedge your bets on YouTube with Rumble The latest SIG P320 trust crisis and what it means for every gun owner Hard truths on Google’s antitrust woes and local SEO for your FFL CRS Firearms (Matt Hoover) & Tate Adamiak updates 🔔 If you support the Second Amendment and want to grow your FFL or 2A business online, Like, Comment, Share & Subscribe! 🔗 Important Links CRS Firearms on YouTube https://www.youtube.com/@CRSFirearms More Links & Resources on Our Website Here https://www.capandballseo.com/journal/gun-news/sigs-reputation-issues/ 🕒 Timestamps 1:20 - Discussing SIG's continued P320 reputation issues 9:46 - Firearms Industry Reports, Economic Data & Polls 16:33 - Local SEO for FFL's & Social Media Tips 31:00 - Good News For CRS Firearms 💬 Join the Conversation SIG Owners: Have you run the striker-block test on your P320? Drop your results below. FFLs: What’s your #1 marketing pain point this year? 🔔 Subscribe for weekly insights on 2A marketing, local SEO, and small-arms history! #2AMarketing #FFLSEO #SIGP320 #FirearmsIndustry #CapAndBallSaloon #CRSFirearms #DeadCalibersArchive

Want premier Digital Marketing for your 2A Business? Visit Cap & Ball Digital Strategies - https://www.capandballseo.com/book-a-consultation/ Welcome to the Cap & Ball Saloon—your go-to podcast for all things firearms marketing in the Digital Age with your host Anders E. T. Herzberg. In today's episode I and Jason J. Green sit down to look at a local FFL's Gearfire powered website and find just about everything wrong. From questionable design decisions to outright mislabeled items, this is an example of how you don't build a website for the modern 2A space. Please note, we do not have any business relationship, with any of the companies mentioned. So, if you're looking for tips to improve your website, grab a pen and paper as we do an initial breakdown from the leadership at Cap & Ball. We break down: • 🔍 First impressions & UI/UX hits and misses • 💬 Product issues, questionable decisions. • 🚀 Conversion optimization for 2A-friendly commerce Whether you’re a gun shop owner, tactical gear manufacturer, or selling to the 2A community — this episode is packed with value you won’t want to miss. 📲 FOLLOW & SUBSCRIBE 👍 Like this video if you support 2A marketing 🔔 Subscribe for more deep dives & breakdowns 💬 Drop a comment with YOUR favorite 2A websites 🔥 HASHTAGS #2AMarketing #DigitalFirearmsMarketing #FFLMarketing #GunIndustry #CapAndBall #TacticalBranding #CBsaloon #Gearfire #WebsiteReview #EcommerceSEO #FreedomTech

If you're an FFL, gunsmith, or part of the 2A community, check out Cap & Ball Digital Strategies for expert digital marketing services tailored to your business—from organic search and email marketing to social media management. https://www.capandballseo.com/book-a-consultation/ Cap & Ball Saloon: Fixing Lima Six's Website Welcome to the Cap & Ball Saloon—your go-to podcast for all things firearms marketing in the Digital Age. In today's episode, we'll be taking a look at the Lima Six website. Myself and Jason J. Green sit down and do a first look at the website Lima Six.com and then we'll show you the worst possible sales flow I have ever seen from an FFL local to us. You'll see some of the tools and ways that we approach SEO audits for websites. We look at the goals and purpose of the website, what basic issues we find, and some suggestions for changes that we would implement in this raw, off the cuff episode. Please note, we do not have any business relationship, with Lima Six, at most I follow them on twitter, we just think an affordable belt fed AR-15 is cool and want to see this product come to market. So, if you're looking for tips to improve your website, grab a pen and paper as we do an initial breakdown from the leadership at Cap & Ball. We break down: • 🔍 First impressions & UI/UX hits and misses • 💬 Messaging clarity & brand identity • 🚀 Conversion optimization for gun-friendly commerce • 🎯 How to market 2A products in a hostile digital ecosystem Whether you’re a gun shop owner, tactical gear manufacturer, or digital marketer navigating the two-way terrain — this episode is packed with value you won’t want to miss. 📲 FOLLOW & SUBSCRIBE 👍 Like this video if you support 2A marketing 🔔 Subscribe for more deep dives & breakdowns 💬 Drop a comment with YOUR favorite 2A websites 🔥 HASHTAGS #2AMarketing #DigitalFirearmsMarketing #FFLMarketing #GunIndustry #CapAndBall #TacticalBranding #CBsaloon #LimaSix #WebsiteReview #EcommerceSEO #FreedomTech

If you're an FFL, gunsmith, or part of the 2A community, check out Cap & Ball Digital Strategies for expert digital marketing services tailored to your business—from organic search and email marketing to social media management. https://www.capandballseo.com/book-a-consultation/ Cap & Ball Saloon: Glock Gen 6 Rumors, 2A Digital Marketing & Tariff Impact Explained Welcome to the Cap & Ball Saloon—your go-to podcast for all things firearms marketing in the Digital Age. In this episode, host Anders E.T. Herzberg breaks down: • Glock Gen 6 Rumors & Patents: • Overview of the massive list of discontinued models • What the new disassembly and modular grip patents might mean for Glock’s upcoming release • How Gen 6 features could stack up against competitors and change the 2A landscape • 2A Digital Marketing & Social Media Best Practices: • Success stories from The Glock Store and Buffalo Bore Ammunition • Practical tips for repurposing your video content across platforms (YouTube, Facebook, Instagram, Twitter, TikTok) • Scheduling strategies to maximize reach and engagement • Tariffs & Industry Impact: • What the tariffs mean for optics, firearms, and ammunition pricing • Insights on the short-term pressures versus long-term opportunities for American manufacturing Timestamps: 0:00 – Introduction to Cap & Ball Saloon 1:25 – Discontinued Models & Glock Production Shifts 5:25 – New Patents & Glock Gen 6 Feature Predictions 12:55 – Spotlight on Social Media Strategies: The Glock Store & Buffalo Bore Ammunition 19:25 – Tariffs: What It Means for the 2A Industry 22:30 – Wrap Up & Final Thoughts Don’t Forget to Subscribe! If you’re passionate about firearms, 2A industry trends, and digital marketing strategies, hit the LIKE button, SUBSCRIBE, and turn on notifications to stay updated on our latest episodes! Join the Conversation: Share your thoughts or questions in the comments below. How do you feel about Glock’s potential Gen 6 changes? And what’s your take on the impact of tariffs on the industry? More from the Cap & Ball Saloon - https://youtube.com/playlist?list=PLmhdrD9P-mlbfFclUkVBQEL4fHLs1lBM3&si=nX9lcsbEDeLBMmR4 Dead Calibers Archive – A deep dive into ammunition history and breakthroughs: https://youtube.com/playlist?list=PLmhdrD9P-mlaUGqMrJ5OQCDN5uyfzHb2K&si=eb-y1Y0UZhvlYnkR #GlockGen6 #FirearmsMarketing #2A #CapAndBallSaloon #DigitalMarketing #FFL #GunIndustry #FirearmNews #GlockRumors

SIG has stepped in it with their response to the P320's claimed issues and the internet is not letting up. Join Anders E.T. Herzberg and Jason J. Green as they sit down to discuss the history behind this mess, what issues have been brought to light, and what SIG really should be doing to get out of this mess. Many people are pointing out SIG's failings, but what should they do to reverse course and stop the fire they started? Two digital markers with decades of experience sit down to talk about the ongoing public relations nightmare that SIG has created and give them a possible way out. I highly recommend you view the companion it has links to the resources and videos to watch for more information on the evolution of this problem. https://www.capandballseo.com/journal/reputation-management/sig-p320-issues/ I didn't expect this to be what we launch the channel with, but this issue is too large to ignore, and Cap & Ball is uniquely positioned to talk about the fall out and marketing aspects of SIG's actions to this point. Along with the experience necessary to give advice on how they should proceed from here. Time Stamps 00:00 - Opening 00:33 - Introduction 02:08 - About Us 04:41 - History of The Problem 28:40 - SIG's Statements 36:24 - Lawsuits Continued 44:17 - The Report of All Reported Issues 01:06:04 - What SIG Should Do? 01:27:47 - End Card ***At about 55 min in we discuss a holster, I re-reviewed the document after editing and confirmed it was a level 3 Safariland 6000 holster.*** Visit us for your 2A marketing needs - https://www.capandballseo.com/ Follow us on Social Media - Facebook - https://www.facebook.com/capandballseo/ Instagram - https://www.instagram.com/capandballseo/ X - https://x.com/capandballseo Music - "Neo Western" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 4.0 License http://creativecommons.org/licenses/by/4.0/ References Report compiling all reported issues https://docs.google.com/document/u/0/d/1Ozkb5vouKqtVeHxGBtRJ5z9BVlHMF6k4Uf3gsnLe9Zc/mobilebasic?pli=1&invite=CPu87poP The video that started all of this https://www.youtube.com/watch?v=mtzPvJiuCL8 SIG's terrible statement https://x.com/sigsauerinc/status/1898099442172989921 Technical Analysis from the Art & War Podcast https://www.youtube.com/watch?v=4umOUvZt-O4 Striker Assembly Breakdown https://www.youtube.com/watch?v=R0MpcFEXWhc Article On the Lawsuits https://www.thetrace.org/2024/12/sig-sauer-p320-safety-lawsuit-death/#:~:text=SIG%20Sauer%2C%20the%20New%20Hampshire-based%20manufacturer%20of%20a,gun%20caused%20the%20death%20of%20a%20Pennsylvania%20father. #sigsauerp320 #P320 #firearmsafety #firearmseducation