CNN Underscored | Explores | The Lego obsession and the power of the brick

In this episode of Underscored Explores, we dive into the creative and captivating world of Lego, the iconic building blocks that have sparked imaginations for generations. With something for every age, skill level and interest, Lego has become more than just a toy; it's a culture. We meet passionate fans who’ve taken their love of Lego to the next level, from builders who’ve turned their hobby into a career to collectors with mind-blowing brick creations. Our journey takes us inside Lego’s flagship store on Fifth Avenue in New York City, where we hope to capture some of the magic that fuels this global phenomenon.

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0:00 – Intro
0:30 — 5th Ave Lego store tour
0:50 – Christopher Lee / DuckBricks
4:00 – Lego Space UPO drone show
5:13 – Rikka’s Lego collection tour
7:20 – Lego group historian, Signe Wiese
8:45 – Jillian’s Lego Retro Radio build

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Check out the full review:
https://www.cnn.com/cnn-underscored/home/lego-summer-launches
https://www.cnn.com/cnn-underscored/electronics/lego-super-mario-game-boy-launch
https://www.cnn.com/cnn-underscored/reviews/lego-new-year-launches-2025-01-02
https://www.cnn.com/cnn-underscored/electronics/lego-super-mario-game-boy-launch
https://www.cnn.com/cnn-underscored/deals/lego-world-play-day-deals-2025-06-11

Check out our other reviews:
https://www.cnn.com/cnn-underscored

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