Unfiltered Truths of Running a Business

Owning a business is hard.
Not #girlboss aesthetic hard—real hard.

📌 Clients who cross the line
📌 Life falling apart outside your Zoom screen
📌 That invisible CEO pressure no one warned you about
📌 And the emotional toll of showing up anyway

In this video, I’m setting aside strategy for a moment and pulling back the curtain on what it really feels like to run a business when everything gets heavy. Whether you're struggling with burnout, dealing with difficult clients, or navigating personal chaos while trying to “stay professional”... this one’s for you.

📌 Why hard doesn’t mean wrong
📌 How to protect your peace without guilt
📌 What to do when quitting feels easier than continuing
📌 The real reason most business owners give up—and how not to be one of them
📌 A reminder that you are human first, CEO second

💚 You don’t have to do this alone.
Subscribe for practical advice, heartfelt honesty, and Cozy CEO support as you grow a business you actually want to run.

Timestamps
00:00 – This wasn’t the plan… but let’s get real
00:27 – Who I am & why this channel exists
01:00 – The unfiltered truth of entrepreneurship
01:26 – Difficult clients & emotional boundaries
03:00 – No is a full sentence (and survival tactic)
06:44 – The silent weight of being the CEO
08:58 – When life outside your business falls apart
13:12 – Why overnight success is a myth
14:48 – Resilience is the real CEO skill
16:00 – You’re not failing. You’re in the arena.

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💡Resources to get you going
Set Up a Limited Liability Company LLC: https://thelegalpreneur.com/product/l...
Run Payroll for Your Company: https://gusto.com/?referral_token=kim...

About us. Kimberly Ferguson is the face behind The Emerald Edge. She has a Bachelors Degree in Business Management, a Masters Degree in Accountancy, and is an Enrolled Agent with the IRS. She is also a Certified CFO through the CFO Project.

Founded on the principles of Integrity, Respect and Excellent Customer Care, Kimberly started her company because she hated the way she saw her clients being treated while working at another accounting firm. She wanted to serve small business owners in a way that actually made a difference in their lives.

-- DISCLAIMER – Kimberly Ferguson, Emerald Expectations Accounting LLC and related parties do NOT provide tax, legal, or accounting advice. This content has been prepared for information purposes ONLY and is not intended to provide and should not be relied on for tax, legal, or accounting advice. Viewing this video does NOT create an accountant-client relationship with Kimberly Ferguson or Emerald Expectations Accounting. You should consult your own tax, legal, and accounting advisors for professional advice.

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