How rapper Justus created the best hip hop festival in Arizona 🐐🎙️ THE GOAT SHOW

THE GOAT SHOW. The show that celebrates and debates all things great!

In this episode of THE GOAT SHOW, hosts ZiLLY, Fresh and Deezy are joined by Arizona Hip Hop Legend and Entrepreneur Justus to dive into his story of Arizona hip-hop, from his early rap origins to launching Respect The Underground, producing major festivals, founding Icon Radio, and coaching artists on everything from live performance skills to building a sustainable career.

JUSTUS:

PERSONAL IG: https://www.instagram.com/justus_rtu/
ARIZONA HIP HOP FESTIVAL: https://www.instagram.com/azhiphopfest
RESPECT THE UNDERGROUND: https://www.instagram.com/respect_the_underground
UNDERGROUND ACADEMY: https://www.instagram.com/underground_academy_rtu/
IKON RADIO: https://www.instagram.com/ikonradio/

TGS SOCIALS:

Linktree: https://linktr.ee/thegoatshow
X: https://x.com/thegoatshowpod
Rumble: https://rumble.com/user/thegoatshowpod
Spotify: https://open.spotify.com/show/6LczW4zWuphiXXZuccx1px?si=X-ENcRgsS2OYwcnIz5aAzQ
Instagram: https://www.instagram.com/thegoatshowpod/

CHAPTERS:

00:00 - Intro
02:56 - How Deezy met Justus
03:34 - If Justus had a superpower
04:39 - Growing up in Arizona
06:02 - Early hip-hop influences
07:31 - Growing up in a cult
09:22 - Faith and personal beliefs
10:15 - Early rap experiences
11:58 - Getting caught with rap tapes
13:43 - Thoughts on hip-hop culture shift
14:48 - Different upbringings in music
17:23 - Learning to rap from a best friend
18:26 - First talent shows and rebellion
19:45 - Starting in the music scene
20:16 - Meeting Soulfly and early management deal
23:57 - Performing at major rock festivals
24:42 - Becoming a pioneer rap group in Phoenix
25:19 - Meeting Deezy through AZ Hip Hop Festival
26:36 - Launching Respect The Underground
27:00 - Inspiration for RTU
30:51 - Building artist value locally
32:45 - Creating “Up Next Sundays”
33:08 - Advice for creating a local scene
35:40 - 2019 Arizona Hip Hop Festival highlights
38:58 - Icon Radio and mixtape culture
41:35 - Breaking down the Arizona Hip Hop Festival
42:28 - Adding cannabis culture to the festival
43:27 - Underground Academy artist coaching
46:10 - Performance rehearsal techniques
48:37 - Expanding into advanced artist training
50:39 - Teaching artists radio interview skills
51:22 - Biggest artist pet peeves
52:26 - Taking All Fades origins
53:22 - Social media’s role in artist success
54:56 - Thoughts on new rap and favorite artists
58:42 - What makes music connect
1:00:02 - Thoughts on record labels today
1:03:05 - Relaunching the RTU label
1:05:01 - Is music oversaturated?
1:07:36 - Final thoughts
1:07:59 - GOAT Toast

LINKS:

https://www.perplexity.ai/search/who-is-arizona-hip-hop-artist-Q.65U0dNR3G6NaFviW0eZQ
https://www.phoenixnewtimes.com/best-of-phoenix/2024/nightlife/best-hip-hop-event-20218173