The Barbie Protocol: Mattel x OpenAI’s AI Toy Revolution

Barbie just got a brain upgrade — and it’s not make-believe.
Mattel is partnering with OpenAI in a landmark deal to launch AI-powered toys and integrate ChatGPT Enterprise into their entire design, marketing, and forecasting process.

📉 Why Mattel is making this move now
📦 How AI will reshape toy design, storytelling, and product synergy
🔬 The data feedback loop turning toys into living, evolving products
⚠️ Risks: Child safety, privacy, and AI ethics at scale

This is the most ambitious AI integration in toy industry history — and it could change how kids play forever.

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