FinTech Grows, Even If Banks Don’t ft. Adi Levanon from Selah Ventures

Most people think cyber is Israel’s crown jewel, but is FinTech quietly winning the long game?

Adi Levanon is the founder of Selah Ventures and one of the few solo GPs shaking up Israel’s VC scene. In this episode, she shares why FinTech - not cyber - might be Israel’s best-kept secret, how she wrote her first $500K check without flinching, and what the rise of FinTech defense means for the global fight against financial crime. Recorded at Google for Startups with Yoel Israel.

We dive into:
- Building a fund from scratch as a solo GP
- Why Israeli FinTech is quietly outperforming cyber
- FinTech trends, founder traits, and fundraising truths
- Why she’s betting on behavioral finance, compliance, and infrastructure
- What VCs won’t tell you about partnerships, politics, and power

Should Israel be investing more in FinTech than Cyber? Let us know in the comments.

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