Labatt Blue Bear commercial 2001

The Labatt Blue Bear, an iconic advertising character, features in a commercial where he bonds with a group of Japanese businessmen, performing a karaoke number together.
The ad's central humor relies on the businessmen's exaggerated "Engrish" mispronunciation of "Labatt Blue," which they attempt to replicate, leading to the bear correcting them with "No, no...Blue...".
This commercial, part of a campaign exploring transnational connections, was originally created in 2001 and became a notable piece of advertising.
The bear's popularity led to a revival in 2013, though it did not achieve the same cultural impact as other contemporaries like the Budweiser Swamp Gang.