Zara just got called out for unhealthy thin

The UK Advertising Standards Authority (ASA) has ruled that two recent ad campaigns breached guidelines by portraying body images that could be considered irresponsible or harmful, reigniting the ongoing debate over representation in fashion.

Fashion giant Zara defended its campaigns, stating that the models used were healthy and that the ads reflected the brand’s artistic style. However, critics argue that the imagery reinforces unrealistic beauty standards, particularly for young audiences.

The ASA’s decision has pushed the conversation on body image, health, and diversity back into the spotlight, with campaigners calling for stricter oversight and brands urging creative freedom.

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