Working with AI: How Intelligence Can Make Client Churn a Thing of the Past

Is it possible to eliminate client churn in professional services? Knownwell's CMO Courtney Baker, CEO David DeWolf, and Chief Product and Technology Officer Mohan Rao dive deep into the myths surrounding unavoidable churn and why too many companies accept it as inevitable. They challenge this mindset, exploring how AI-driven insights can shift businesses from resignation to proactive client retention strategies.

Special guest Peter Kang, co-founder of Barrel Holdings, joins Pete Buer for a revealing conversation about "silent churn" — when clients slip away without warning. Kang shares how system thinking, deeper client engagement, and recognizing early warning signs are key to building resilient agency relationships.

In "AI in the Wild," Pete Buer breaks down new research from the Pew Research Center highlighting the gap between public and expert perceptions of AI’s future — and what it means for businesses today.

Ready to rethink your churn strategy? Visit www.knownwell.com to see how Knownwell’s AI platform can help you keep more of the clients you’ve already earned.

00:00 Introduction: The Challenge of ClientChurn
00:45 AI in the Wild: Public Perception vs. Expert Opinion
05:38 Using AI to Combat ClientChurn
08:16 Strategies to Reduce Client Churn
11:57 The Importance of Client Retention
19:35 Peter Kang's Insights on Silent Churn
31:14 Conclusion: Leveraging AI for Better Client Relationships