Building Wealth in Real Estate Through Private Lending and CRM Tools with Brandon Richards

#realestate #privatemoney #jayconner

On a recent episode of the “Raising Private Money” podcast, Jay Conner sat down with Brandon Richards, an active real estate investor and the CEO behind Deal Manager Pro, to dive into private money, scaling a real estate business, and using tools like CRM software to streamline and scale.

Raising Private Money: More Freedom, Less Friction
The episode opens with a bold question: What would your business look like if money were never the problem?

Brandon Richards is living proof that this is possible. In his career, Brandon has raised over $15 million in private money—meaning funds raised from individual investors, not banks or institutions. Private money, as Jay and Brandon both pointed out, allows regular people—often your friends, colleagues, or even social media followers—to invest directly in your deals, typically with better terms and less red tape than a traditional lender.

The process is straightforward, especially when you use systems that handle the heavy lifting. Brandon shared that documenting deals correctly, securing investments with real estate (using promissory notes and deeds of trust), and building trust are key to attracting and retaining private lenders. After a few successful deals, investors often don’t want their money back—they want you to keep it working, compounding your ability to scale.

Attracting Private Lenders: The Power of Being Visible
One of the big takeaways from Brandon’s journey: He doesn’t chase money, he attracts it. By sharing real stories—selfie videos at project sites, walk-throughs, before-and-after shots, and deal breakdowns—Brandon has built a following of individuals interested in investing passively in his projects. These posts aren’t high-gloss marketing campaigns. They’re organic, candid, and relatable—more like a “day-in-the-life” than a commercial.

A simple call to action in his stories—“If you want to talk money, DM me”—is all it takes to get the conversation started. His focus isn’t on begging or selling, but on educating and showing the journey. And it works.

Scaling Up: You Can’t Do It Alone
As Brandon’s business grew, he quickly saw the need to remove himself from the daily grind (like being on job sites or managing multiple spreadsheets) and focus on systems—and people—that could handle growth. He credits having reliable contractors and processes, but also emphasizes how getting the right technology in place makes a world of difference.

Which leads us to one of the episode's highlights: the introduction of Deal Manager Pro.

Deal Manager Pro: The CRM Built for Real Estate Investors
In the cluttered world of generic CRMs, Brandon saw the need for software specifically designed by and for real estate investors. Deal Manager Pro offers everything you need in one platform: lead tracking, nationwide comps, direct mail tools, proof of funds, automated follow-up, skip tracing, a rehab calculator, and an advanced deal analyzer. Unlike clunky Excel sheets or piecemealed tech stacks, it keeps everything streamlined and collaborative—so whether you’re a solopreneur or scaling a team, you never lose track of a deal or a contact.

Brandon’s pain points—lost leads, spreadsheet chaos, and communication breakdowns—became the foundation for a system hundreds of investors now rely on.

Timestamps:
00:01 Early Success in Real Estate Financing
05:05 Real Estate Financing Journey
10:33 Transition to Land-Only Business Model
13:38 Alaskan Vlog: Unplanned Updates
16:50 Real Estate CRM Upgrade Summary
17:58 Automated CRM and Analysis Tools
20:32 Connect with Brandon Richards:
https://www.DealManagerPro.com
21:46 Streamlining Real Estate Deal Flow
26:13 Real Estate Buying and Selling
28:03 "Dirty Money" Land Investing Guide

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It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book

What is Private Money? Real Estate Investing with Jay Conner
http://www.JayConner.com/MoneyPodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $86,000 per deal.

https://youtu.be/Ab1aGV-uFTc

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