Will your service and product quality defend your price? OMOQ #87

“I’ll explain our price once, but I’ll never apologize for our quality.” The words of Terry McManus were defensible. So many business people operate in a “Word Salad World” where empty statements cannot be converted into provable claims. First of all, is your product or service good enough to charge a premium price? Secondly, if so, can your company prove it? Have fun defending your premium price!