Marketing Monday Episode 67: How to Build a Marketing Strategy That Actually Works

In this episode of Marketing Monday, Eric breaks down what a real marketing strategy looks like in 2025—beyond just running ads or posting to social media. He explains how to layer SEO, Google Ads, content, social, newsletters, direct mail, and AI-driven automation into a single unified strategy that drives measurable ROI.

✅ Learn how to:

Prioritize marketing channels based on your market size and business stage

Structure your website for maximum search performance

Use short-form video and paid social content to boost brand visibility

Automate email newsletters and direct mail without losing your personal touch

Avoid “Frankenstein” marketing setups with disconnected teams

Implement AI to automate call answering, lead tracking, and more

Whether you're just getting started or looking to scale, this episode lays out the no-fluff blueprint to market smarter, not harder.