The Story Behind the Viral "Nothing Beats a Jet2 Holiday" Phrase

Dive into the fascinating journey of Zoë Lister, the voice behind the iconic "Nothing beats a Jet2 Holiday" phrase that has taken the internet by storm.

Originally part of a 2022 Jet2holidays advertisement, this catchphrase has evolved into a global meme, often paired with chaotic vacation scenarios on TikTok. Learn how this simple ad campaign became a cultural phenomenon, boosting Jet2's brand recognition and Lister's profile. From its humble beginnings to its widespread impact, this video explores the story behind the virality, the company's growth as the UK's largest tour operator, and the mixed reactions it has elicited online.

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