Book Launch Secrets of Alex Hormozi ft. $100M Models — Daily Persuasion with Joshua Lisec Ep. 293

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ABOUT TODAY'S EPISODE:

What if a single book launch could generate nine figures — and change forever the way we think about persuasion, publishing, and advertising?

In Episode 293 of Daily Persuasion with Joshua Lisec, “Book Launch Secrets of Alex Hormozi ft. $100M Models,” Lisec unpacks the jaw-dropping $100M Models launch that Alex Hormozi pulled off — a launch some estimate generated as much as a quarter of a billion dollars. This isn’t just another publishing story. It’s the ultimate persuasion example in real time, and Lisec reveals how the upsells, funnels, and psychology behind it show you exactly how to persuade someone to do something in your own business or book launch.

So — who is Alex Hormozi? For millions of aspiring entrepreneurs, Hormozi is the face of business growth, B2B strategies, and the dream of scaling to impossible heights. Through his content empire, Alex Hormozi has become a case study in persuasion psychology and a living masterclass in persuasion techniques. His book $100M Models represents the biggest nonfiction launch in history, but the real secret isn’t just in sales numbers. It’s in how he layered upsells at every step, turning casual book buyers into clients worth thousands.

Joshua Lisec knows this world better than most. As the author of So Good They Call You a Fake, Lisec has helped thought leaders, consultants, and entrepreneurs create books that don’t just sit on a shelf but actively generate leads, revenue, and influence. In this episode, Lisec compares Hormozi’s book launch playbook to projects he has personally guided, like Noah Revoy’s Become Immune to Manipulation, Scott Adams’ Reframe Your Brain, Dr. Philip Ovadia’s Stay Off My Operating Table, and Dr. Robert Lufkin’s Lies I Taught in Medical School. Each one is a real-world persuasion example of turning a book into a platform for products, courses, and services.

This episode makes one thing clear: the world’s best persuasive techniques don’t just live in textbooks. They live in book funnels, in examples of persuasion in advertising, in the tiny copy tweaks that push someone to say “yes” at checkout. When Lisec dissects Hormozi’s strategies, you see precisely how to persuade someone to do something — from downloading a freebie to joining a high-ticket mastermind.

What makes this conversation so valuable is the distinction between myth and method. Most aspiring authors believe a great book is enough. But as Lisec shows, the reality is that techniques of persuasion in writing only get you part of the way. The rest comes from positioning, repetition, and fearless selling. Hormozi had years of content, massive distribution, and a relentless commitment to advertising. The lesson? Even if you don’t have a $70M ad budget, you can still apply the same persuasion psychology principles with your own audience — no matter how small.

Along the way, Lisec answers the practical question every writer and entrepreneur has: “How do I sell my book without becoming Alex Hormozi?” The answer: start where you are. Build upsells. Leverage social proof. Share stories. Use persuasive techniques in posts, threads, and videos daily. And above all, apply the same consistency that made So Good They Call You a Fake a long-tail success story.

Whether you’re an author, entrepreneur, or simply fascinated by persuasion techniques, this episode of Daily Persuasion with Joshua Lisec offers a front-row seat to the mechanics of influence at scale. It’s a study not just in examples of persuasion in advertising but in the future of publishing itself.

📌 Watch Episode 293 now — “Book Launch Secrets of Alex Hormozi ft. $100M Models.” Discover how Alex Hormozi engineered history’s most profitable nonfiction launch — and how Lisec shows you to adapt those same persuasion techniques in your own life and business.