Ep. 180: Unlocking the Covert Code: Anna Covert on AI, SEO & the Future of Digital Marketing

In this episode of The Jay Young Show, Jay and co-host Jordan Soto sit down with Anna Covert — digital marketing strategist, speaker, and Forbes Books author of The Covert Code. As the host of The Covert Code Podcast and founder of Covert Communication, Anna helps entrepreneurs and businesses master visibility, storytelling, and technology to stand out in competitive markets.

Together, they dive into:

The inspiration behind Anna’s book The Covert Code and her mission to demystify digital marketing.

How AI is transforming SEO, branding, and online strategies in 2025 and beyond.

The biggest mistakes companies make online — and how to avoid them.

What Web3 and the metaverse really mean for small and mid-sized businesses.

How storytelling can give brands a competitive edge in traditionally “offline” industries like oil, gas, and energy.

Whether you’re building a personal brand, scaling a business, or curious about the future of marketing, this conversation delivers practical insights and a look ahead at the evolving digital landscape.