Unlock Your Superpower: Personal Branding Secrets

Are you ready to unlock your superpower? Join us for this episode of "Digital Coffee: Marketing Brew" as we sit down with Alan McLaren, co-founder of Strata Originals and a leader in personal branding! Alan shares his proven secrets for building an authentic personal brand, helping CEOs, executives, entrepreneurs, and coaches discover their unique gifts and share them with the world. With over 600 leaders coached in just two years, Alan knows how to turn your story into a powerful tool for success.

In this conversation, we cover everything from personal branding strategies to content creation, emotional intelligence, and even how to master video storytelling. Alan also shares a fun fact about coffee caffeine levels and breaks down how to use tools like AI to map out a year’s worth of content around your personal brand. Whether you’re in real estate, digital marketing, financial planning, or even exploring augmented or virtual reality, these insights are designed to help you stand out.

**Fun Facts from the Episode:**
1. Light and medium roast coffee actually packs more caffeine than its darker counterpart.
2. Dr. Seuss started as a failed ad artist before becoming a legendary author.
3. Only you can share your unique perspective with the world—Dr. Seuss was onto something!

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⏰ Timecodes ⏰00:00 - Intro
00:48 - Coffee Preferences
01:52 - Career Insights
05:22 - Post-Self Reflection Steps
11:42 - Going Viral Strategies
13:17 - Business Pivot Techniques
14:38 - Effective Selling Tips
18:15 - Lead Generation Strategies
20:27 - Personal Branding Essentials
23:34 - Connecting with Alan
24:50 - Key Takeaways from the Episode