The Real Reason Your Print Colors Look Wrong (And How to Fix It!)

This explainer breaks down why colors change between screens and print in plain language. We cover the fundamental difference (screens emit light; paper reflects it), RGB vs CMYK color spaces, gamut limitations, the role of paper and finish, and how ICC color profiles and soft proofing restore control. Follow the three quick fixes in the video to get your prints closer to what you see on-screen — and avoid wasting ink and paper.