Is Gavin Newsom's cringe Trump strategy actually working?

click this link to learn more about PMI’s Q2 results https://www.pmi.com/progress

Become a supporter of the show - just $1 for the first month: https://unherd.com/undercurrents/

Emily responds to California Governor Gavin Newsom's new social media strategy, where he has begun to mimic the communication style of Donald Trump. Citing polling analysis that suggests the tactic is successfully raising his national profile ahead of a potential 2028 presidential run, Emily examines the growing trend of politicians adopting a more combative, norm-breaking persona to appeal to the party grassroots, and asks whether this change in communication is a sustainable path to national success in an era of low institutional trust.

Watch it on the Undercurrents website: https://unherd.com/undercurrents/