Cracker Barrel’s Rebrand Backlash | LOGO Change OUTRAGE

Cracker Barrel’s new logo dropped the iconic barrel man, igniting a firestorm! Cracker Barrel Old Country Store unveiled a new text-only logo, dropping the iconic image of a man leaning on a barrel as part of a $700 million rebrand, including modernized restaurant interiors and a new fall menu, sparking intense backlash from customers and conservative figures who called it “woke,” “soulless,” and “brand suicide,” leading to a 9–12% stock drop and a $94 million loss in a single day, as reported by Forbes, USA Today, and The Root. The rebrand, aimed at attracting younger diners while retaining the chain’s nostalgic charm, was criticized on X by figures like Donald Trump Jr. and Rep. Byron Donalds for erasing Americana heritage, with some Black users on X humorously noting the loss of the “racist aesthetic,” referencing past discrimination lawsuits against the chain, while CEO Julie Felss Masino defended the changes, claiming guest feedback was “overwhelmingly positive.” The viral outrage, amplified by posts with millions of views, highlights a cultural divide over modernization versus tradition, with some embracing the inclusivity of the new design and others vowing to boycott.

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