5 Hard Truths I Learned Starting an ADV Motorcycle Apparel Brand

5 Hard Truths I Learned Starting an ADV Motorcycle Apparel Brand

Starting an ADV motorcycle apparel company sounds like a dream, right? Ride bikes, design cool gear, and share it with the world. The reality? It’s a lot tougher than it looks.

In this video, I’m pulling back the curtain on what it’s really like to build Zero Mile ADV from the ground up. From finding trustworthy manufacturers to realizing that marketing is a full-time job, these are the hard truths about creating riding gear that nobody tells you.

If you’ve ever wondered how adventure motorcycle gear makes it from idea → prototype → the trail, this video will give you a behind-the-scenes look at the journey — and maybe inspire you to chase your own big idea.

👉 Want to support the journey? Check out Zero Mile ADV Gear – riding apparel built for the trail AND the coffee shop:
🌐 https://www.zeromileadv.com

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I post weekly videos about beginner ADV riding, Backcountry Discovery Routes (BDRs), dual sport tips, and the story of building Zero Mile ADV from scratch. If you’re new to adventure riding (or curious about the brand), hit subscribe so you don’t miss the next one.

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