Rebranding and Erasure: What’s on the Table?

Description:
Cracker Barrel just spent $700 million rebranding—and the backlash was immediate. But is this really just about a logo, or is it part of a bigger story of cultural erasure?

In this episode of GET IT OFF YOUR CHEST MEDIA, Jenna Marie breaks it all down from a Black woman’s perspective. From the outrage over “woke” branding to the deeper realities of gentrification, identity, and erasure—this conversation is about more than pancakes and rocking chairs.

✨ Topics covered:

The $700M Cracker Barrel makeover & logo controversy

Why conservative backlash mirrors Bud Light & Target

What this says about branding, identity, and erasure

How Black culture is often repackaged & erased in mainstream spaces

Why diverse voices matter in shaping authentic brands

💬 Join the conversation in the comments—have you ever felt like “modernization” erased your culture, traditions, or voice?

✊🏾 Your voice matters. Your story matters. Get it off your chest.

🔗 Sources & Related Articles:

Cracker Barrel shares nosedive following storm over logo change

Cracker Barrel stock plunges after backlash over logo change, $700 million brand makeover

Critics deride Cracker Barrel's new logo as 'sterile,' 'soulless' and 'woke'