Cracker Barrel's Rebrand Disaster: Why Fans Are Furious Over the New Logo & DEI Push

Cracker Barrel’s 2025 rebrand, with a new logo and modernized restaurants, has sparked massive backlash. Fans are upset over the loss of the iconic “Uncle Herschel” logo, brighter interiors, and accusations of “woke” DEI policies alienating its Southern roots. We dive into the controversy, from the $100M stock plunge to cultural debates, and explore whether this is Cracker Barrel’s “Bud Light moment.”