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How Did Branding Begin? The Evolution of Brand Design Foundations, #02
How Did Branding Begin? The Evolution of Brand Design Foundations, A Look into Its Origins, Trends & Future Insights, Part 2
The evolution of brand design, foundations, a look into its origins, trends, and future insights. Join us at The Transcendent for a deep dive into the art and science of a name. Can you imagine a world with only one choice of soap? One type of coffee? It’s hard to picture, but before the 20th century, that was the reality. The local general store offered the basics, and that was it. But with the dawn of a new century, the powerful combination of mass production and vast transportation networks changed everything, unleashing a flood of options for consumers. This new era of choice also meant fierce competition. Quality and value were still essential, but now, a product had to fight for attention on a crowded shelf. It had to win the battle for a consumer's glance. This is where the story of modern branding begins.
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TIMESTAMPS / CHAPTERS
00:00:00 - Intro: The Evolution of Brand Design
00:00:28 - A World Without Choice: The Dawn of Competition
00:01:23 - Case Study: How Morton Salt Made a Commodity Memorable
00:02:08 - Case Study: Giving a Soul to Tires with Michelin
00:02:49 - The Unique Selling Proposition (USP): The RCA Dog
00:03:45 - Case Study: Coca-Cola's Unmistakable Bottle
00:04:14 - Case Study: Kodak and the Promise of Simplicity
00:04:53 - The Big Shift: Selling Emotions, Not Just Products
00:06:36 - Television Takes Over: The Power of Visuals
00:07:52 - Masterclass in Consistency: Volkswagen's "Think Small" Era
00:08:36 - Turning Weakness to Strength: The Avis "We Try Harder" Campaign
00:09:16 - A Global Idea: Coca-Cola's "Hilltop" Commercial
00:09:59 - The 1980s Revolution: MTV Breaks the Rules
00:10:46 - The Digital Frontier: Early Website Disasters
00:11:39 - The Modern Challenge: Branding in a Multi-Channel World
00:12:37 - The Core of Branding: Timeless Principles
00:13:29 - Conclusion & Resources
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