The Google Ads Search Term Report ✅

The search term report in Google Ads is one of the most valuable tools for advertisers. It shows you the exact queries people typed into Google that triggered your ads.

This insight helps you find new keyword opportunities, remove irrelevant searches with negatives, and understand real customer intent. Without it, you are guessing how people are finding you.

Checking the search term report regularly ensures your budget is being spent on the right searches that actually drive conversions.

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