THIS IS COFFEE: The Bitter Truth Behind Your Daily Brew

You drink it every morning. It’s the fuel of our modern world. But do you know the real cost of that cup of coffee?

THIS IS COFFEE pulls back the curtain on the global industry behind the world's favorite beverage. We traverse from the sprawling, corporate mega-roasters to the small, family-owned farms where the journey begins. This is a story about economics, ethics, and the astonishing journey of a simple bean.

This documentary brews a powerful blend of revelation, taking you deep into the supply chain that most consumers never see. You'll meet the farmers who struggle to survive, the baristas who are modern-day artisans, and the industry insiders revealing the secrets they don't want you to know.

WE INVESTIGATE:

The Price of a Pound: Why do farmers earn pennies while your latte costs $7?

Fair Trade vs. Reality: Does that certification actually help, or is it just a marketing label?

The Environmental Impact: Is your daily habit contributing to deforestation and climate change?

The Future of Coffee: How climate crisis and corporate consolidation threaten the very existence of the coffee we love.

This film will change the way you think about your daily ritual. It's a wake-up call more potent than the darkest roast.

WATCH. THINK. CHOOSE DIFFERENTLY.
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