Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy

Listen to the podcast here - https://www.northamericanag.com/north-american-ag-spotlight - Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy

Season 5: Episode 213

In this episode of North American Ag Spotlight, Chrissy Wozniak sits down with Raquel Gottsch Koehler, Co-Owner and Chief Marketing & Creative Officer of Rural Media Group, to talk about how agri-marketing is shifting in 2025 and what’s truly working in today’s uncertain economy.

Raquel shares her unique perspective as the next generation leading RFD-TV, Rural Radio on SiriusXM, and FarmHER + RanchHER, balancing her late father’s legacy with bold innovation. She discusses how rural audiences are consuming content differently than just a few years ago, the growing importance of authenticity in brand storytelling, and why both linear TV and digital streaming still have a place in ag marketing.

The conversation also explores the relaunch of FarmHER + RanchHER, the importance of elevating women in agriculture, and how RMG is tackling big issues like mental health, regenerative agriculture, and entrepreneurship through rural storytelling. Raquel explains what agri-marketers are getting right—and wrong—in 2025, and why genuine connections matter more than ever.

Plus, Raquel previews her upcoming panel at the Women in Agribusiness Summit in Orlando: “Marketing Through Headwinds: Ag Marketing Strategies in an Uncertain Economy.” She’ll be joining other industry leaders to discuss how brands can adapt and thrive through today’s challenges.

Learn more about RMG at https://www.rfdtv.com/