Blaxploitation Theater: SWEET SWEETBACK

In American cinema, Blaxploitation is the film subgenre of action movie derived from the exploitation film genre in the early 1970s, consequent to the combined cultural momentum of the black civil rights movement, the black power movement, and the Black Panther Party, political and sociological circumstances that facilitated black artists reclaiming their power of the representation of the black ethnic identity in the arts. The term blaxploitation is a portmanteau of the words Black and exploitation, coined by Junius Griffin, president of the Beverly Hills–Hollywood branch of the NAACP in 1972. In criticizing the Hollywood portrayal of the multiracial society of the US, Griffin said that the blaxploitation genre was "proliferating offenses" to and against the black community, by perpetuating racist stereotypes of inherent criminality
Sweet Sweetback's Baadasssss Song is a 1971 American independent blaxploitation action thriller film written, co-produced, scored, edited, directed by, and starring Melvin Van Peebles. His son Mario Van Peebles also appears in a small role, playing the title character as a young boy. The film tells the picaresque story of a poor black man fleeing from the white police authorities.
Van Peebles began to develop the film after being offered a three-picture contract for Columbia Pictures. No studio would finance the film, so Van Peebles funded it himself, shooting it independently over 19 days, performing all of his own stunts and appearing in several sex scenes, some reportedly unsimulated. He received a $50,000 loan from Bill Cosby to complete the project. The film's fast-paced montages and jump-cuts were unique features in American cinema at the time. The picture was censored in some markets, and received mixed reviews. However, it has left a lasting impression on American cinema.
The musical score of Sweet Sweetback's Baadasssss Song was performed by Earth, Wind & Fire. Van Peebles did not have money for traditional advertising methods, so he released the soundtrack album prior to the film's release in order to generate publicity. Initially, the film was screened in only two theaters in the United States (in Atlanta and Detroit). It went on to gross $15.2 million at the box office. Huey P. Newton celebrated and welcomed the film's revolutionary implications, and Sweetback became required viewing for members of the Black Panther Party. According to Variety, it demonstrated to Hollywood that films which portrayed "militant" Blacks could be highly profitable, leading to the creation of the blaxploitation genre, although critic Roger Ebert did not consider this example of Van Peebles' work to be an exploitation film.