Why Valuable Information Gets Ignored and How to Make It Meaningful

In this episode of the Kanawha Valley Hustlers podcast I talk about the difference between value and meaning. I share how people often ignore valuable advice because it is not meaningful to them, whether it is family, coworkers, or sales prospects. Value by itself does not lead to action. Meaning comes when the information is personal, relevant, and connected to their own situation. I explain that guiding someone with questions so they discover the answer themselves makes the lesson stick, just like doing a lab experiment instead of only hearing about it. I also point out that showing instead of telling through role play, demonstrations, or stories can create stronger connections. By tying ideas to their experiences and worldview, we make advice both valuable and meaningful. I remind listeners that if their words fall on deaf ears, it is likely because they have not created meaning, and I encourage them to focus on helping others see and feel the message in a way that matters to them.