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Cracker Barrel CHANGED THEIR LOGO BACK after spending $700 Million
Cracker Barrel just lost nearly $100 million overnight after trying to go woke with a rebrand that customers immediately rejected. Get 2 FREE Tickets to Sketch! Join the Angel Guild at https://Angel.com/tatum — Support films that reflect YOUR values! Even President Trump weighed in, and the company caved, switching back to its old logo. This is another example of what happens when corporations forget who actually supports them.
⏱️Chapters
0:00 – Cracker Barrel changes logo back
0:22 – $700M wasted on rebrand
0:54 – Betraying loyal customers
1:11 – Trump calls out Cracker Barrel
1:41 – CEO claims remodel is “positive”
3:00 – Rocking chairs & biscuits still safe
3:58 – Bad leadership & woke CEOs
5:59 – $100M market value lost overnight
7:08 – Other woke corporate disasters (Bud Light, Target, Disney)
9:01 – Tatum on being a CEO & accountability
10:05 – Why woke always fails
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