Amazon Kills Variations? Walmart Ties Marketplace to Stores, & New YT Channel Giveaway! | WB 8/28/25

Updates to variation listing Armageddon, Walmart is now tying its online offerings to its retail stores, and our brand new YouTube channel has just launched! These and more buzzing news on this week's episode!
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We’re back with another episode of the Weekly Buzz with Helium 10’s Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.

Update to irrelevant or redundant variation theme removal
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUEszWTIyTko1MktORVVQ

New YouTube Channel for the Serious Sellers Podcast and Weekly Buzz by Helium 10
https://www.youtube.com/@Helium10SeriousSellersPodcast

Amazon resumes Google Shopping ads – but not in the U.S.
https://searchengineland.com/amazon-resumes-google-shopping-ads-international-domains-461238

Walmart ties marketplace to stores, debuts AI seller tools
https://finance.yahoo.com/news/walmart-ties-marketplace-stores-debuts-122600640.html

Walmart Rolls Out Faster Deliveries for 3rd-Party Sellers
https://www.pymnts.com/walmart/2025/walmart-rolls-out-faster-deliveries-for-3rd-party-sellers/

Send meltable inventory to FBA starting September 22, 2025
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHVTROUlI3OFIzRFZLSkta

Enrollment changes for FBA Liquidations and Donations programs
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHQ0dHSzlXWFhVNlo2Q0g2

Protect your account from deactivation with Account Health Assurance
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHSFpFSlU0SkFXOEJBRlJQ

Optimized targeting for Sponsored Display Conversion campaigns
https://advertising.amazon.com/en-us/resources/whats-new/sponsored-display-automatic-targeting-for-conversions/

Don't miss out on these crucial updates and insights for sellers looking to thrive in the e-commerce landscape.

In this episode of the Weekly Buzz by Helium 10, Bradley covers:
00:51 - Variation Armageddon Update
02:29 - New YouTube Channel
03:23 - Amazon Google Ads
05:02 - Black Box Update
08:00 - AI Walmart Tools
09:52 - Walmart Next Day Delivery
10:50 - Meltable Inventory Update
11:42 - FBA Liquidations Update
12:57 - Custom Ads Rules
19:05 - Protect You Account
20:47 - Optimized Targeting

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

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Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started:
Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation.

SellerTrademarks.com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks.com provides a streamlined process for helping you get one.