Cracker Barrel's $700M Lesson in Brand Failure

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3 months ago
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Entertainment Business & Entrepreneurship Cracker Barrel fail food industry restaurant rebrand Mr. Mac's mac and cheese comfort food business strategy $700 million fail

Cracker Barrel burned through $700 million to "modernize." 📉
Spoiler alert: the menu's still a miss.
Mr. Mac's? All-in on mac & cheese. 💯
And yep—they'll ship it nationwide. 🛒📦
#HINESightInights, #HINESightEntertainment, #HINESightMarketing, #OrangeCountyBusiness, #MrMacs, #CrackerBarrelfail, #Manchester& Portsmouth, #NewHampshire

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