The Goal Is NOT To Retire...

Want to learn how to buy a business? (Free Consult): https://contrarianthinking.biz/youtub...

GUYS! My first book came out December 3rd. Private equity doesn't want you reading this... it has ALL of the details on how to buy a business. https://contrarianthinking.biz/48XehFZ. Appreciate all of you ❤️

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Hi... I'm Codie.

If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one.

Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️

If you want to grow your business... we got you: https://contrarianthinking.co/scaling...
If you want to buy a business... we help here: https://contrarianthinking.co/our-cou...
If you want a free guide on how... it's right here: https://info.contrarianthinking.co/sm...

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0:00 - Introduction: Building Wealth Without Retirement

Discusses the lie of retirement and how to build a life you love.
1:32 - The Lies We Are Told About Work

Reflects on the common misconception of working until retirement.
3:02 - Expertise to Equity Framework

Introduction to buying a percentage of a company with expertise instead of money.
4:50 - Working on Wall Street and Learning from Dan

Codie’s experience working in private equity and learning about ownership.
7:17 - Private Equity vs. Public Stocks

Comparison of private equity and public stocks, explaining why private equity offers better returns.
10:08 - The Power of Private Equity Ownership

Introduction to the richest men in finance and how they built wealth through private equity.
13:36 - Expertise to Equity Strategy

Explanation of how to leverage skills and expertise to gain ownership in companies.
16:00 - Understanding Deal Structures

How to structure deals to gain equity and advisory shares.
18:43 - The Investor Flywheel

Codie’s personal approach to building wealth through community and investment synergies.
21:17 - Adding Value to Businesses

How adding value can result in equity ownership and long-term wealth.
26:00 - Importance of Knowing Your Worth

How to calculate your value and negotiate equity deals.
29:30 - Avoiding Small Thinking and Thinking Big

Encouragement to think big and pursue opportunities that seem out of reach.
32:10 - Offering Value-Based Deals

How to negotiate deals based on the value you bring, not just your time.
35:00 - Valuing a Business Quickly

A quick method to estimate a business’s revenue, profit, and valuation for deal negotiations.
39:00 - How to Find and Negotiate Deals

Identifying businesses with pain points and offering solutions in exchange for equity.
42:00 - Final Advice: Taking Fast Action

The key to success is speed and urgency in implementing ideas.
44:30 - Closing Remarks: Ownership and Changing the Game

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The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.