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ESPN Just Bought the NFL Network — The $27B Streaming Power Play
2 months ago
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Sports
Sports News
ESPN
NFL
NFL Network
Streaming
Sports Business
Disney
Amazon
Netflix
Sports Media
🚨 ESPN has officially acquired NFL Network. In return, the NFL now owns a $2.7 billion stake in ESPN’s new streaming platform — launching Fall 2025.
This isn’t just consolidation. It’s the biggest power shift in sports media since the rise of cable TV.
📊 Key Insights in this breakdown:
• 📉 NFL Network viewership down 39% since 2019.
• 💰 ESPN Stream valued at $27B, with 26M subs but 17.2% churn.
• 🧩 NFL’s 10% equity stake = full access to streaming data + revenue participation.
• 🔻 Who loses: Amazon, CBS, Fox, Netflix, Peacock.
• 🔮 By 2027: 54M projected ESPN Stream subscribers.
This is the birth of the first fully integrated, data-driven sports superplatform.
📌 Subscribe to Blunt Insights for more deep-dive sports business breakdowns.
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