Pepsi Beat Coke in 1983? #cocacola #history
27 days ago
9
Pepsi beat Coke in 1983 — and New Coke became one of marketing’s biggest failures. This is how taste tests don’t win loyalty. Follow for more brand history.
#history #cocacola #pepsi #newcoke #marketing #branding #colawars
The New Coke Debacle, Harvard Business Review, 1985
https://hbr.org/1985/01/the-new-coke-debacle
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