7 Counter-Offer Moves Top Agents Use to Seal Big Deals

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In the fast-paced world of real estate, a shaky counter-offer can kill a deal faster than you can say "closing costs." According to the National Association of Realtors (NAR), 68% of home sales last year involved at least one counter-offer, and with 2025’s market showing up to 30% more inventory (per Altos Research), mastering negotiation is non-negotiable for agents aiming for bigger commissions.

These eight proven counter-offer strategies—used by million-dollar agents—will empower you to turn weak offers into closed contracts, keep deals alive, and make 2025 your most profitable year yet.

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00:00 – Intro: Why Counter-Offers Can Make or Break Your Deal
03:05 – The Psychology Behind Effective Counter-Offers
07:20 – Move #1: Establish Leverage Early
10:40 – Move #2: Create Win-Win Scenarios That Clients Love
14:15 – Move #3: Use Time as a Strategic Negotiation Tool
17:50 – Move #4: Know When to Hold Firm vs. Flex
21:25 – Move #5: Pre-Frame the Counter for Smoother Acceptance
25:15 – Move #6: Handle Multiple Offer Situations Like a Pro
29:45 – Move #7: Turn Every Counter Into a Relationship Builder
33:20 – Common Mistakes That Kill Counter-Offer Success
35:30 – Final Takeaways and Action Steps