Mina Elias: From MMA to Millions: Mina Elias on AI, Agencies & Amazon Domination

MMA grit meets operator precision. In this must-watch Digital Social Hour, Sean Kelly sits down with Mina Elias—founder, Amazon growth expert, and software builder—on turning fight mentality into unfair business advantages.

Mina breaks down how he uses AI to 6× team output, builds lean SaaS for recurring revenue and higher multiples, and scales brands with ruthless process, feedback loops, and creative that converts. He shares the truth about hiring (why you’ll miss the first two times), how to structure for exits, and why product beats everything—then proves it with real ecom playbooks.
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CHAPTERS:
00:00 – MMA mindset: calm under pressure & business parallels
01:05 – Why Mina started building software (cheap + profitable with AI)
03:54 – Mapping processes & injecting AI into sales ops
05:42 – Real-world AI: legal, contracts, research, health
07:32 – Building a closed-knowledge internal AI (Slack “Mina AI”)
09:58 – AI as the next evolution of the internet
11:19 – Investing: DCA vs timing, back-testing with AI
15:00 – Core values from fighting: ownership, resilience, no ego
18:43 – Don’t hire blind: become dangerous at the skill first
27:45 – Roll-up logic & multiple arbitrage
28:45 – Med spa play: replicable locations, talent pipelines
30:55 – The billing/CRM SaaS Mina’s building (Stripe pain → product)
34:08 – Playbook: problem → superior solution → feedback loop → market
39:58 – Innovating products with AI review mining (diffusers example)
43:58 – Branding masterclass: Primal Queen for women’s carnivore
46:09 – Where to find Mina

APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application
BUSINESS INQUIRIES/SPONSORS: [email protected]

GUEST: Mina Elias
https://www.instagram.com/theminaelias/

SPONSORS:
THERASAGE: https://therasage.com/

LISTEN ON:
Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015
Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759
Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/

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