299- Data: The New Gold Rush With Walter Harrison

Walter Harrison joins us to explore how our data is tracked, used, and monetized in the digital age, revealing the hidden cost of "free" apps and services we use daily.

• Data is the new gold, with companies making millions or billions from our digital footprints
• Every app permission, Wi-Fi connection, and website visit creates a trail of trackable information
• Location data from apps can pinpoint your exact position, whether at home or traveling
• Political leanings can be determined through analyzing places you visit, stores you shop at, and lifestyle patterns
• Small businesses can now leverage data tools once only available to large corporations
• Churches, dating apps, and businesses of all sizes are using location intelligence to target customers
• Finding a middle ground between paranoia and carelessness with your data is key
• Being conscious about what you post online is crucial as AI constantly scans the web

Check out Who Came By at whocameby.com to get a free report and learn more about location intelligence for your business.

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