Lindsay Graham reveals the SECRETS to creating hit PODCASTS 🐐🎙️ THE GOAT SHOW

THE GOAT SHOW. The show that celebrates and debates all things great!

In this episode of THE GOAT SHOW, hosts ZiLLY, Fresh and Deezy interview Lindsay Graham, the narrative historical podcast KING... NOT the politician! We talk his Dallas TX roots and musical background, his the leap of faith into podcasting after being fired from his marketing job, early audiobook studio struggles, the creation of the audio drama “Terms” and his discovery by Wondery CEO Hernan Lopez. We continue on to dig deep into all aspects of narrative podcasts: the development and format of his podcasts American History Tellers, American Scandal, History Daily and Business Movers, production workflow and team roles, growth marketing and discovery, networks vs. co-productions, etc. And finally, we finish up with his advice for podcasters new and old, as well as his thoughts the future of podcasting in an A.I. world.

LINDSAY GRAHAM (not the politician!):

Website: https://www.lindsayagraham.com/
X: https://x.com/lindsayagraham
IG: https://www.instagram.com/notthatlindsaygraham
Threads: https://www.threads.com/@notthatlindsaygraham
LinkedIn: https://www.linkedin.com/in/lindsayagraham/

LINDSAY'S PODCASTS

American History Tellers Podcast: https://wondery.com/shows/american-history-tellers/?queryID=625236c8eb5337ea346d3a596a681d16

American Scandal Podcast: https://wondery.com/shows/american-scandal/

Business Movers: https://wondery.com/shows/business-movers/?queryID=8e0bda1e6f761f525654d837291a1e52

History Daily: https://www.historydaily.com/

THRUMM:

https://thrumm.audio/
https://www.youtube.com/@thrumm-music

TGS SOCIALS:

Linktree: https://linktr.ee/thegoatshow
X: https://x.com/thegoatshowpod
Rumble: https://rumble.com/user/thegoatshowpod
Spotify: https://open.spotify.com/show/6LczW4zWuphiXXZuccx1px?si=X-ENcRgsS2OYwcnIz5aAzQ
Instagram: https://www.instagram.com/thegoatshowpod/

CHAPTERS:

00:00 - Intro
00:44 - Guest Intro
01:50 - Not that Lindsay Graham!
02:43 - Superpower
04:16 - Dallas roots & music beginnings
06:36 - Musicality in narration
08:29 - On listening as a craft
10:54 - What makes Dallas “Dallas”
11:15 - Fired from marketing → pivot to audio
15:10 - Audiobook studio realities
17:22 - Creating “Terms” audio drama
18:32 - Pitching Wondery & Hernan Lopez
20:54 - “Dirty John” ad reads; new history show
22:52 - American History Tellers concept
24:52 - Cold War as first series
26:52 - Becoming a history person
27:15 - How the production team works
30:10 - Airship vs. networks & co-productions
33:11 - Tulsa Race Massacre season highlight
35:09 - https://thrumm.audio/
37:56 - Why start a podcast (specificity)
41:02 - Are there too many podcasts? Curation
44:21 - Human curation vs. algorithms
45:26 - Could AI be a curator?
47:08 - Podcast discovery & platforms
49:39 - Episode length philosophy
52:14 - Podcasts in culture & audience dynamics
55:44 - Conspiracies, X, and skepticism
59:42 - Re-engaging with the internet
01:01:26 - Future of audio-first storytelling
01:03:36 - GOAT Toast