THE WIZ - Theatrical reaction Vintage commercial

Step into movie history with this vintage theatrical reaction commercial for The Wiz. Featuring real audience responses and excited reactions, this promo was designed to capture the magic and energy of the film as it first hit theaters.

Released in 1978, The Wiz was an ambitious reimagining of L. Frank Baum’s “The Wonderful Wizard of Oz”, retold through an urban, African-American cultural lens. With a legendary cast including Diana Ross as Dorothy and Michael Jackson as the Scarecrow, the film blended Broadway spectacle, Motown-inspired music, and dazzling visuals to create a one-of-a-kind cinematic event.

This commercial is more than just advertising—it’s a time capsule of cinema culture, fashion, and the excitement of going to the movies in the late ’70s.

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