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How Fear of Worms Built a Million-Dollar Canadian Business: Vermicomposting + Laughter Yoga Empire
Meet Cathy Nesbitt, "The Worm Lady" who transformed her fear of worms into a million-dollar Canadian business reaching 100,000+ students across North America.
In this episode of The Weird Canadian, discover how one woman's journey from fear to entrepreneurship created multiple revenue streams through vermicomposting education and laughter yoga therapy.
🎯 WHAT YOU'LL LEARN:
• How to turn personal fears into profitable business opportunities
• The science behind vermicomposting and why it's the future of sustainable living
• Building a business around environmental education and mental health
• Laughter yoga: the proven therapy that's changing communities
• Media strategies that helped reach 100,000+ students
• Working with vulnerable populations through innovative wellness programs
⏰ KEY TIMESTAMPS:
00:00 - Introduction: From Fear to Empire
02:30 - The Worm Phobia That Started Everything
08:15 - Building the Vermicomposting Business
15:45 - Media Strategy & Scaling to 100K Students
22:45 - Discovering Laughter Yoga Therapy
28:30 - The Science Behind Laughter as Medicine
35:20 - Community Impact & Vulnerable Populations
42:15 - Business Lessons for Canadian Entrepreneurs
48:30 - Contact Info & How to Get Started
🔗 CONNECT WITH CATHY NESBITT:
• Main Website: https://www.cathyscomposters.com/
• Free Laughter Club: https://www.cathysclub.com/
• Email: [email protected]
• Phone: 905-775-9495
• LinkedIn: https://ca.linkedin.com/in/cathynesbitt
• Facebook: https://www.facebook.com/CathysCrawlyComposters/
📈 RESOURCES MENTIONED:
• Vermicomposting Supplies: https://www.cathyscomposters.com/
• Laughter Yoga Information: https://www.laughteryoga.org/profile/576
• Canadian Small Business Resources: https://stan.store/The_Weird_Canadian
🎬 MORE CANADIAN ENTREPRENEUR STORIES:
• AI Business Success Stories: https://www.youtube.com/playlist?list=PL0z7ECuLI_BxsZIArDx3pe9xTDHKDACtS
• Personal Stories: https://www.youtube.com/@The_Weird_Canadian/playlists
• The Weird Canadian Podcast: https://www.youtube.com/@The_Weird_Canadian/playlists
📱 FOLLOW THE WEIRD CANADIAN:
• Website: https://stan.store/The_Weird_Canadian
• Subscribe for more: https://www.youtube.com/@The_Weird_Canadian
• All Playlists: https://www.youtube.com/@The_Weird_Canadian/playlists
🍁 About The Weird Canadian: Where Canadian entrepreneurs build real businesses and challenge the status quo. Get practical business advice, political analysis, and AI implementation strategies designed specifically for Canadian companies.
#CanadianEntrepreneur #Vermicomposting #LaughterYoga #SustainableBusiness #MentalHealthBusiness #WormComposting #EnvironmentalBusiness #CanadianBusiness #TheWeirdCanadian #EntrepreneurshipCanada
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