StoryBrand vs. AI | Creative Table AI with Wes Gay

Can StoryBrand and AI work together - or is there not room in this town for the both of them? In this episode of Creative Table, Kevin and Chris welcome back Wes Gay to dive deeper into StoryBrand, the storytelling formula that helps companies clarify their messaging for better marketing and sales. Wes shares how AI is transforming various aspects of business and explains how businesses can leverage AI to streamline tasks and optimize performance.

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Check out Wes Gay: https://www.wesgay.com/

00:00 Introduction
01:10 What is StoryBrand?
02:16 AI in Marketing and Business
04:40 AI's Role in Knowledge Work
06:23 Practical Applications of AI
11:26 StoryBrand AI and Its Implementation
13:50 Legal and Ethical Considerations in AI
15:51 Future of AI and Data Ownership
19:20 The Future of Small Teams in the AI Era
20:16 AI Tools Revolutionizing Marketing Agencies
21:36 Evaluating AI Tools: Claude vs. ChatGPT
22:04 AI's Impact on Different Industries
28:36 Practical AI Applications in Business
31:05 Writing a Book on Business Strategy
34:57 Conclusion and Final Thoughts

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