From Cybersecurity to Sneakers: The Next Israeli Unicorns

Everyone talks about Israel’s cybersecurity and defense tech, but what about consumer brands?

Danny Cohen, Co-Founder & General Partner at Sticker Ventures and former GP at Viola Ventures, joins Yoel Israel to explain why he launched Israel’s first VC dedicated to B2C. From mattresses to gaming apps, Cohen argues that Israel’s next global hits won’t come from cyber, but from consumer creativity mixed with data-driven performance marketing.

We cover:
- Why Israel is uniquely positioned for B2C success
- The surprising IPOs and exits you’ve missed
- How ex-8200 talent is redefining consumer marketing
- Why Israel needs more consumer success stories to inspire the next wave

Do you think B2C is the next big thing for Israel?

Hosted by Yoel Israel
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To support the show, please go check out our partners at: https://www.deel.com/israeltechyt/

IsraelTech is also proud to partner with The Recruitery, helping Israeli cybersecurity startups find top GTM talent across global markets. Find out more at: https://therecruitery.com/
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