How This Influencer Got Her Products in Sephora | Not My Business With Jenny Park | EP 2: Sivan Ayla

How This Influencer Got Her Products in Sephora | Not My Business With Jenny Park | EP 2: Sivan Ayla

Landing on Sephora’s shelves is a dream for most beauty founders – and Sivan Ayla made it happen. After building a loyal following as an influencer, she created Lux Unfiltered, now one of the most successful influencer-founded beauty brands.

In this episode, Sivan shares the business details most founders never talk about: how much she invested to get started, what it really takes to expand a product line and handle manufacturing, and the inside look at pitching Sephora. For aspiring founders, this is a masterclass in turning an idea into a brand.