How to Validate an Offer with “Rank & Rent” Websites with Josiah Ryan

Episode 184: Automate Your Lead Generation with our FREE online course: https://go.digitaltrailblazer.com/auto-leads-course-free

Many online business owners waste months creating courses, coaching programs, or services only to discover there's no market demand when they finally launch. This leads to lost time, money, and momentum that could have been invested in profitable ventures.

In this episode, Josiah Ryan teaches us how to validate offers before building them using his "rank and rent" strategy. He explains how to generate traffic first, test market demand by selling leads or affiliate products, and only invest in creating the full offer once you've proven people will actually buy. This approach eliminates the guesswork and ensures your time is spent building something that's guaranteed to sell.

About Josiah Ryan: Josiah is a Fractional CMO, marketing strategist, podcast host, and author of the upcoming book “Questions Are Your Weapons”.

He first made his mark in digital marketing by launching an SEO agency that helped over 100 business owners scale across dozens of industries—generating well over $50 million in combined client revenue. From high-ticket service businesses to local operators, Josiah developed a reputation for simplifying complex problems and building lean systems that actually convert.

After running both his agency and his own high-growth rental business, he launched Competitive Edge Consulting to bring real marketing leadership to founders who are tired of guessing and ready to scale with clarity.

Today, Josiah serves as a trusted Fractional CMO for service-based businesses that want to grow without the bloat—offering strategy, structure, and execution without the inflated retainers. He’s also the host of the Christian Business Podcast, where he explores the intersection of business, leadership, and faith with raw, practical insight.

Connect with Josiah:
www.CompEdgeConsulting.com
https://www.instagram.com/ChristianBizPodcast/
https://x.com/ChristianBizPod
https://open.spotify.com/show/0Q8k55u0WeTC7mepZi9BH8?nd=1&dlsi=69568fd8b0af4573
https://podcasts.apple.com/us/podcast/the-christian-business-podcast-with-josiah-ryan/id1832524666

Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.

Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.

Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script

✅ Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer