Amazon News Live: Agentic AI, End of Commingling & Netflix Ads

Amazon Sellers, this week’s updates are reshaping how we sell, advertise, and fulfill. From Amazon’s push into agentic AI to the long-awaited death of commingling, the landscape is shifting fast. Add in a Netflix ad partnership and FBA powering Walmart orders, and you’ve got a recipe for disruption.

Join me live today at 1PM Eastern for the details and strategies that matter.

The age of agentic AI is here.
Amazon’s new Bedrock-powered assistant goes beyond automation—taking on pricing, ads, and even account health.

Commingling is finally dead.
Your inventory stays yours, counterfeit risk drops, and sellers save an estimated $600M in relabeling.

Then there’s Netflix teaming with Amazon Ads.
Programmatic access to Netflix inventory could be your new storytelling channel.

And Amazon’s Multi-Channel Fulfillment just leveled up.
Now it covers Walmart, Shopify, and SHEIN—one inventory pool fueling multiple sales channels.

Here’s what we’re covering live today:

AI Takes the Helm: Agentic AI Transforms the Amazon Seller Experience
https://markets.financialcontent.com/wral/article/marketminute-2025-9-18-ai-takes-the-helm-agentic-ai-transforms-the-amazon-seller-experience

After years of backlash, Amazon finally ends a practice that many sellers have long loathed
https://www.geekwire.com/2025/after-years-of-backlash-amazon-finally-ends-a-practice-that-many-sellers-have-long-loathed/

Netflix and Amazon Team to Turn Streamer’s Programmatic Offering Upside Down
https://www.adweek.com/convergent-tv/netflix-amazon-programmatic/

Amazon expands Multi-Channel Fulfillment to Walmart, Shopify and SHEIN
https://massmarketretailers.com/amazon-expands-multi-channel-fulfillment-to-walmart-shopify-and-shein/

Live at 1PM Eastern.
Focused, fast, and built for sellers who want to get ahead—not get caught off guard.