Iran Today: Isfahan: Half the World

They call it Half the World, Isfahan, Iran's crown jewel of art, culture, and history. From the turquoise domes of its mosques to the arches of its legendary bridges, this ancient city has captivated travelers for centuries.

But beyond its beauty lies a story of untapped potential. With more than 20,000 historical sites and millions of visitors each year, Isfahan is now opening its doors to global investment in hotels, heritage, health tourism, and more. Join us as we uncover why this timeless city could be the next frontier for tourism in West Asia.