The Wealth Lesson Hidden In A $280 Hotel Outlet Fee

They thought they could corner us with a bogus “outlet fee” buried in the fine print. Wrong move. Caesars Entertainment tried to nickel and dime us for $280 after we had already spent tens of thousands. They didn’t expect we’d turn the tables, and it would cost them hundreds of thousands in future business.

In this video, UFC Senior VP Reed Harris and I break down the scam, the stupidity, and the real lessons for entrepreneurs: customer service and relationships are everything.

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